Proposal for Live Visual StoryMap

September 17th and 18th, 2025 * New Jersey

Overview

Colgate-Palmolive’s Skin Health team is undertaking foundational research with dermatologists and aestheticians across the U.S. to understand their day-to-day practices, pain points, and areas of opportunity. The current methodology focuses on questionnaires and group discussions, but risks missing key insights that are essential to fulfill business goals.

To bridge this gap, we propose to use live story boarding to accomplish the following goals:

  • Reignite inspiration within R&D by bringing to life the dermatologists’ experience.

  • Translate potentially “dry” scientific or clinical responses into useful insights.

  • Clarify, turning complex professional workflows into simple, visual storyboards, aligning the team to effectively collaborate.

  • Identify Opportunities, by highlighting pain points to fuel product innovation.

Why invest in visual facilitation?

1. Clarity at a Glance – Complex dermatologist workflows become simple, visual storyboards anyone can follow.

2. Shared Understanding – Visuals bridge R&D, Marketing, and Insights, aligning collaboration.

3. Energy & Inspiration – Sessions that leave teams energized, not drained.

4.  Innovation Ready – Pain points made visible, sparking product ideas.

What Could the Process Look Like?

Option 1: Journey Map + Expert Workshop

Remote

  • Live digital storyboarding during doctor’s panel, September 17th and 18th on zoom.

  • Post Panel Facilitated 2-hr workshop with R&D and Marketing teams to synthesize insights into journey map.

  • Investment: $6,000

On Site, New Jersey Office

  • Live digital storyboarding during doctor’s panel, September 17th and 18th.

  • Facilitated 2-hr workshop with R&D and Marketing teams to co-create and synthesize insights into a journey map.

  • Investment: $6,000 plus travel expenses and $400/day

Option 2: Journey Map + Synthesis

Remote

  • Live digital storyboarding during doctor’s panel, September 17th and 18th on zoom.

  • Synthesis of journey map with Abena and Ideas-to-Go to synthesize insights into journey map.

  • Investment: $5,000

On Site, New Jersey Office

  • Live digital storyboarding during doctor’s panel, September 17th and 18th.

  • Synthesis of storyboard with Abena and Ideas to Go to synthesize insights into journey map.

  • Investment: $5,000 plus travel expenses and $400/day

Deliverables:

  • All Options Include: .

    • Prep call with staff and facilitators.

    • Live storyboards from dermatologist sessions (digital or in-room).

    • Polished visual storymap (team co-created or synthesized with Abena).

    • 1-page executive visual summary for leadership.

Why Work with Coté?

Coté Soerens is a live illustrator with extensive experience in team facilitation and design strategy. Her specialty is to visualize the emerging ideas in the room effectively, so that teams are equipped and excited to turn insights into products that resonate with customers.

She is a product designer, UX researcher, and holds a MA in Psychology. As a clinician she focused on qualitative research and service design to make systems work for her clients. She brings all those skills to help teams turn ideas into magic through visual storytelling.

Next Steps

Please review the package options and let me know which best fits your needs. I am happy to refine the scope further based on your priorities. Don’t be shy!

If you’d like to move forward with any of these options, let me know by emailing me.

Looking forward to bringing your event to life visually!

Best,
Coté Soerens