Complete visual maps showing pain points, emotional states, competing priorities, and decision moments—built collaboratively with your customers or stakeholders. Stakeholders engage with visual stories in ways they never engage with slide decks.
Complete visual maps showing pain points, emotional states, competing priorities, and decision moments—built collaboratively with your customers or stakeholders. Stakeholders engage with visual stories in ways they never engage with slide decks.
Best For:
Insight teams who need research that actually drives decisions
Product managers trying to understand the gap between what users say and what they need
UX researchers looking for richer context than usability testing provides
Organizations tired of expensive focus groups that leave them guessing
